Brainstorms & Babblings - The RealEstateSigns.com Blog

Facebook Activities That Get Your Profile Disabled

Jim Calabrese — Wed, 05 Aug 2009 19:14:35 +0000

Facebook Activities That Will Get Your Profile Disabled and the steps to take before and after it happens. There is a limit for nearly everything on Facebook. There is a messaging limit There is a search limit There is a friend limit There is a group limit There is a poking limit There is a wall posting limit What are the limits? Here’s [...]

Flock Browser for Socially Connected Realtors

Jim Calabrese — Sat, 07 Mar 2009 21:12:55 +0000

Today's real estate professional needs to stay connected to many social networking platforms. It can be overwhelming trying to keep track of all your login credentials, media files, contacts. Marketing and participating on the web has become more than search marketing. Our client base is becoming more involved in the social web. They look to their online friends for recommendations.

Promoting Your Web Site on Yard Signs

Jim Calabrese — Sat, 12 Jul 2008 16:47:05 +0000

There was a time when we advised Realtors that their phone number was the most important element on their for sale signs. Now, it’s most certainly your web site address that should receive special attention. Here’s why: If you were to read three signs with the lines below, which would be the easiest to remember? 716-649-2949 [...]

Free Clipart and Almost Free Photos

Jim Calabrese — Sat, 12 Jul 2008 16:15:47 +0000

We’ve all been tempted to use images found on Google & Yahoo image searches. Unfortunately, “borrowing” these images will almost certainly bring you copyright troubles. So, I turn to two of my favorite sources for images: Open Clip Art Library is a great source of illustrations that can be freely used. All the files are available [...]

3 Free Tools for Web Design and More!

Jim Calabrese — Sat, 12 Jul 2008 15:12:22 +0000

JR Screen Ruler is a very useful and compact utility that allows you to accurately measure anything on your screen. I use it all the time to measure space in various browser windows, size of photos and graphics. Pixie How many times have you run across a site with a truly inspiring color scheme? Just don’t [...]

Active Rain – The Community of Real Estate Pros

Jim Calabrese — Sat, 12 Jul 2008 13:52:51 +0000

ActiveRain is, according to their website, “the largest and most active social network in the real estate space”. Launched in 2006, it’s present membership consists of 97,454 real estate bloggers. Unique in it’s Realtor to Realtor content, it is full of ideas and great advice. Sure, there’s some off topic posts, but it’s pretty easy [...]

Sign Redesign

Andrew Malloy — Mon, 30 Jun 2008 18:04:28 +0000

Last week, a potential client came to us with hopes of us making his sign more interesting. He was looking for new ideas on how to make his company’s sign more appealing. The original sign design was very outdated and resembled a driver’s license. It was my job to create a new, more attractive sign. The [...]

Sign Ordinances & Real Estate Signs

Jim Calabrese — Sun, 29 Jun 2008 14:40:39 +0000

Ordinances usually start as well intentioned responses to improper use of temporary signage other than real estate signs. The law must treat all content equally; so these policies can affect the real estate industry negatively. This is a story of a group of Realtors who banded together and challenged a potentially restrictive sign code. Our village was [...]

Brochure Box Marketing Tips

Jim Calabrese — Sat, 28 Jun 2008 17:17:10 +0000

Brochure boxes (sign boxes, info boxes, flyer boxes) have been around for years. Our’s are affordable, durable and attractive. Top agents swear by them. Here’s some tips on using this important marketing tool: Home buyers shop neighborhoods, not newspaper listings. People prefer to do drive bys when house hunting. At this early stage, buyers don’t call to [...]

RealEstateSigns.com Shopping Cart

Jason Russo — Fri, 27 Jun 2008 17:40:28 +0000

My name is Jason Russo. I created the website and shopping cart system for RealEstateSigns.com. I met CEO Jim Calabrese in 2000 and was interviewed for an internship. At the time, RealEstateSigns.com was a mere one page website consisting of just one graphic. Upon completion of my internship I was immediately hired on to continue working on [...]