Last week, a potential client came to us with hopes of us making his sign more interesting. He was looking for new ideas on how to make his company’s sign more appealing. The original sign design was very outdated and resembled a driver’s license. It was my job to create a new, more attractive sign.
The original design was flat and boring. In order for me to create a more attractive sign I had to turn to Adobe Photoshop, which provides me with limitless possibilities. I started by adding a small gradient to the bottom of the sign, while making the phone number larger. This makes the phone number stand out more as it is the most important element of the design. I also added a slight drop shadow to the company name to give it more contrast to the orange background behind it. Next, I worked on the company logo. In the original design, the logo blended in with all of the other text because it had no contrast from the elements around it.
The last idea I had for the sign was to make the photo not look so much like one from a driver’s license. The first thing I did was mask out the background. I deleted all of the ugly green color that was behind Darin’s head, and it became the red that the rest of the sign is. Doing this created another problem though. His shoulder was cut off, making his photo look very awkward on the sign. It looked like it was just plopped on top of the sign. To fix this, I had to re-create his shoulder. I used various tools in Photoshop and hours upon hours of painstaking work to make it look realistic. His new shoulder blended the photo into rest of the sign, creating a better overall look for the sign.
Overall, a few slight modifications to his original design created a much more modern look for his sign. It is now more visually appealing, as well as more informative to anyone that sees it.